![]() If conversions happen it’s a bonus, but the real goal is to run ads and take the learnings from this initial phase to improve performance for months two and beyond. We always tell our clients that the first month or so of any new PPC campaign will be used for data collection and observation. For those who can’t spend much on PPC ads, you’ll need to limit the scope of your campaign and bid on a highly targeted set of keywords to show ads to a narrower audience. It’s critical to be realistic about what you can achieve within the confines of your budget. You’ll be bidding against those who have been in business for many years and have perfected their marketing strategies and can outspend and out perform you all day long. Or let’s say you’re a small accident law firm. If you’re selling women’s cosmetics for example, you’ll be directly competing against giants like Sephora as well as dozens of very successful independent brands who have money to spend. ![]() It is not uncommon for even small to medium sized brands to drop tens of thousands monthly on AdWords. We are approached all the time by startups in competitive industries who don’t understand just how much their competitors spend on digital marketing. Thankfully we have good news! We’ve compiled 12 of the most common reasons Pay Per Click campaigns fail, and by following our guidance you’ll be well on your way to converting traffic into dollars. Pay Per Click advertising can be daunting and requires expert knowledge and careful research to create a strategy that abides by Google’s best practices and drives qualified traffic to your website. If you’ve hit a wall with driving ROI from your Google AdWords campaign, you’re not alone.
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